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Studies show we have approximately two minutes to make a first impression - one to tell people who we are and one to establish credibility. To succeed in business, you must learn to hone these skills. Think of The Usheroff Institute as a resource for your most intriguing questions about image, communications, and personal branding.

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1. We must be aware that colour is symbolic of different meanings in different countries. Some colours signify good fortune whereas others are associated with bad fortune. Apply this when giving gifts. For example, never use black for wrapping paper in Asian countries, as it is associated with death. Red would be a symbol of good luck.
2. Gestures used in North America culture might be inappropriate or have different meanings in other countries. For example, in the Muslim countries, using your left hand for eating would be considered disgusting as the left hand is seen as "unclean". In N.A., the gesture for "victory" is a "V" formed with the index and middle finger. In Australia, this gesture is considered vulgar if the palm is facing towards you. In N.A., the gesture to demonstrate "yes" is by nodding the head up and down. Shaking it back and forth indicates "no. In Sri Lanka, nodding the head up and down signifies "no" while shaking it back and forth indicates "yes".
3. In N.A., we introduce a person first by their "given name", followed by "family name". In the Chinese culture, this is the reverse. The family name comes first, followed by the given name. When addressing the Chinese in business, use the appropriate English courtesy title of Mr., Mrs., or Miss or professional title followed by the family name.
4. When greeting people from different countries, be sensitive to their tradition and religious beliefs. In N.A., aside from a handshake, we might engage is a brief hug. However, in India, public displays of affections are strictly frowned upon. Most Indians will greet each other with a handshake or Namaste which is done by holding the palms of your hands together (as in prayer) below the chin, accompanied by a slight nod. Many Indians will not shake a woman’s hand, as this is a sign of respect for a woman’s privacy. Some Muslims believe that if a man is touched by a woman, he must ritually cleanse before he can pray again. And always avoid the left hand for greetings or saying goodbye.
5. Ever wonder how to eat spaghetti? The perfect method for eating spaghetti or other long stringy pasta is to twirl it around your fork. Use a spoon to help if needed. It is also acceptable to cut pasta with a knife and fork. For an easier alternative, switch to penne.
6. You are celebrating your fortieth birthday and have decided to host a party. You don’t wish to receive gifts but wonder if it would be appropriate to suggest donations be made to your favourite charity instead. This would not be considered appropriate but suggesting your invitees choose a charity of their choice would be in good taste.
7. Ever wonder where to place your hands at a business lunch or dinner? First of all, your hands do not have to rest in your lap. It’s perfectly appropriate to rest your wrists or forearms on the table. At the completion of the meal when the table has been cleared, you may put your elbows on the table.
8. When you are invited to a business lunch, it’s the responsibility of the host to reach for the bill. If he/she does not do so after a few minutes, you can suggest that you split the bill. As a host, you might show up early and prepay the bill. Another option is to tell your server (when you’re seated) that the bill should be given to you at the end of the meal.
9. Sushi is served in bite size pieces. You can eat sushi using your fingers, chopsticks or a fork. Never bite pieces in half as they are meant to be eaten whole. Sushi is usually enjoyed by dipping into soy sauce or other condiments in your own small saucer.
10. Ever wonder where to place a used tea bag? Tea bags present challenges as to placement rules. Wait until the tea bag steeps to your desired strength. Remove the bag to the saucer before drinking from your cup. If you are served tea in a pot of water, allow it to steep. Then remove the bag to the saucer on which the pot sits.
11. How to eat shrimp at a restaurant? Shrimp cocktail can be dipped into the cocktail sauce using a cocktail fork. If the shrimp are large, place them onto the plate, cut with the fork before dipping them into the sauce. You have the option of using either a cocktail fork or salad fork for large shrimp.
12. When you are served soup in a cup with on or two handles, it’s acceptable to pick it up and drink the soup. When you’re served soup in a bowl, however, use a soup spoon and always spoon away from you to avoid spilling. Soup should be served with a plate under the bowl. When you’re finished, place the soup spoon at the side of the place, never on the tablecloth.
13. Confused about how to eat salad? In North America, salad is usually served before the entrée. If you are served large pieces or a whole wedge of lettuce, cut one bite at a time, using the knife provided. If the salad is served before or after the main course, use the smaller fork. If the salad is considered the main course, use the entrée fork.
14. At a restaurant, always use the master butter knife to place a piece of butter onto your bread plate. Then use your butter knife to spread the butter onto a bite size piece of roll/bread. It’s inappropriate to butter the whole roll at one time.
15. Ever wonder how to eat a roll in a restaurant? When the rolls are served in a basket, take one, and always pass the basket to your right. Place the roll on the break plate, which is located on the left side. Never tear your roll in half or into many pieces. The rule is that you can tear two bite size pieces at a time. And it’s never appropriate to cut a roll with a knife.
16. Ever thought about napkin etiquette? At a restaurant or dinner party, wait until the host unfolds his/her napkin before you do. Then place it on your lap with a 1/3 folded over. When you use your napkin, unfold, wipe your hands, then refold and place your elbows back in your lap. In this way, it will prevent you from accidentally placing your elbows in the dirty part of the napkin. And remember that when you are finished eating, the napkin is always placed on the left side of your plate. If you have to excuse yourself during the meal, the napkin is placed on the chair.
17. How to remove inedible food from your mouth at a restaurant or dinner party? The rule is that it should go out the same way it went in. For example, olive pits can be dropped into your palm. If you find a piece of bone in a bite of chicken, return it to your plate by way of the fork. Fish is the exception as it’s permissible to remove it with your fingers. Fatty undesirable pieces of meat should be discreetly placed into your napkin and dropped onto the corner of your plate.
18. At a restaurant, always pass the salt with the pepper. Pick them both up and place them on the table within reach of the person next to you. They are never passed hand to hand. Nor should anyone other than the original requester sprinkle their food when they have the shakers in their possession.
19. Shish-kabob may be tricky to eat. Hold the tip of the shish-kabob in one hand and use the dinner fork to remove the pieces with the other. When all the food has been removed from the stick, place it on the side of your plate. Always eat the meat with your utensils.
20. Should you order liquor during business time? At a lunch or dinner, wine in moderation is acceptable. One cocktail before a business meal if fine. Don’t feel pressured to order liquor just because others are ordering alcoholic beverages. Perrier with lime always works and ordering it in a wine glass lessens the pressure as it actually looks like a white wine spritzer. In Europe and Asia, you will find that their attitudes around liquor might be much more liberal.
21. Ever get confused around tipping when you travel. The following suggestions should help. If service is outstanding, use your own judgement.
Restaurant:
Waiter: 15% of the bill; 20% for extraordinary service
Wine steward: 15% of wine bill
Bartender: 10% – 15% of bar bill
Coat check: $1.00 per coat
Car attendant: $1.00 - $2.00
Hotel:
Maid: $5.00 per night
Room service: 15% of bill
Bell hop: $3.00 minimum (brought to your room)
$1.00 extra per bag
Lobby attendant: $1.00 for help with luggage or finding taxi
Travel:
Skycaps: $1.00 per bag minimum
Limo driver: 20% of fare
Taxi driver: 15% of fare
Tourguide: $1.00 - $2:00 per person
22. When you are attending a very formal dinner with five or more courses, don’t fret about which is the correct fork or knife. Always start with the silverware farthest from your plate and work from the outside in.
23. There might be occasions where you are waiting for your guest to arrive so you have a cocktail at the bar. When your table is ready, don’t carry your drink with you. Let the restaurant staff take care of transporting it to the table.
24. When you arrive at a restaurant having made a reservation, introduce yourself to the host. Don’t point to your name on the list – let them look for themselves. And it is appropriate to wait twenty minutes before expressing concern to the maitre d’ for the delay. There are some popular restaurants that consider forty minutes as standard waiting period. Research before you make reservations.
25. At a restaurant, when you’re finished looking over the menu, don’t put it on the floor or your lap or under your derriere. Close it and place it directly in front of you. This will tell your waiter that you’re ready to order.
26. At a restaurant, it is considered rude to signal a waiter by snapping your fingers, whistling, clapping or making inappropriate gestures. Gracefully raise your hand or try to make eye contact with your server.
27. White wine and champagne are usually placed in a standing ice bucket at the side of the table. Should you reach over and help yourself? No, would be considered in poor taste. Seek out your waiter.
28. To kiss or not to kiss a lady’s hand? Culture and demographics determine the appropriateness of this form of greeting. If it is done, however, do it right. When she extends her hand, grasp it lightly just as you would if you were going to shake it. Then turn it clockwise and kiss the back of her hand in the middle; making sure your lips are dry. Hold for no more than two seconds.
29. Freshening lipstick and powdering your nose at the restaurant table is okay at dessert time. Don’t start using a lip pencil. For a more thorough application, excuse yourself and to the ladies room. Prolonged lip repair at the table might be considered provocative to your male guests.
30. Whenever you have a reason to send flowers, here are some easy rules to remember: Professional floral arrangements are always sent to offices and funerals. Freshly cut flowers are sent to someone’s home, for any occasion. Especially if you are invited to your client’s dinner party, make sure that you have the cut flowers sent in the afternoon. This will provide them with a centre piece for the table. Never bring them with you because your hosts will be too busy to start fussing with a vase, etc. When someone is ill, rather than sending flowers or plants to someone at the hospital, wait a couple of days after their return home. Include a warm "welcome-home" note. The person will be more likely to appreciate the flowers at this time.
31. Avoid the panic attack if you’re not a wine connoisseur. When you’re hosting a business lunch/dinner meeting and you’re unfamiliar with wines, here are easy suggestions to save "face". * Call in advance to discuss suitable wines with the restaurant wine experts. * Ask the waiter for his/her assistance in choosing an appropriate wine to compliment the food selection. ** Or ask your guests if they have a preference. Don’t be afraid to say that this is not your area of expertise.
32. Ever have someone introduce you by the wrong name? If someone accidentally introduces you incorrectly, you have several options. It is however important to take action immediately. * Try whispering your correct name in their ear. * As soon as the person finishes the introduction, be pleasant and use humor if possible. Say…"It’s Todd, sir. But I’ve always like the name of Ted – was wondering if I should change it". Or "For some reason, everyone always seems to prefer calling me Ted instead of Todd. Or " People sometimes call me Ted but my correct name is Todd." If your name is especially difficult to understand, say it much slower and pause between your given name and surname.
33. When sharing a taxi with a client, they should go in first and move across the seat. If your client is wearing bulky clothing or a short skirt that may make it difficult to slide across, tell him/her that you’re going around to the other side.
34. Ever wonder when to talk business with a client at a restaurant? First of all, the primary business talk should wait until the entrée plates have been removed. Should you have a lot of business to cover, however, when you first arrive, spend about ten minutes making small talk. Switch over to business until the main course arrives. Reconvene the business talk when coffee is served. Remember that lunches and dinners are great opportunities to build rapport and solidify your relationship.
35. When meeting clients at your office, as an expression of courtesy and respect, always rise and shake hands. Hold the handshake for the length of time it takes to learn the colour of the other person’s eyes.
36. Be a master conversationalist. When meeting clients at a social setting, come prepared with interesting topics to discuss other than business. Avoid race, religion, controversial topics like abortion, gender, age, weight, marital status, gossip and using swear words. Choose from topics like travel, entertainment, sports, personal interests, current events or a human interest story.
37. When shaking hands, there is no gender distinction when using your handshake. However, there will be specific situations where your client’s religious or ethnic background should be considered. To be safe, when meeting foreign guests, check a cultural guide to see if it is appropriate to offer the hand to the opposite sex. In N.A., men no longer have to wait for a woman to put her hand out first to shake it.
38. When you are out for dinner with clients and your fork falls on the floor, use your foot to gently move the utensil under the table. If you put it back on the table, someone may mistakenly use it. Ask your server for a replacement.
39. When a toast is given in your honour, the rule is that you do not drink to your own toast. You may, however, in turn reciprocate with your own toast. And the best time to toast is when glasses have been refilled at the end of a meal or at the beginning when champagne has been served.
40. If you must leave your cell-phone on at the dining table, observe the rules of courtesy. Tell your guests/host when you sit down that you are expecting an urgent call. As soon as your phone rings, quietly leave the table and find a secluded spot to talk.
41. Why bother taking the time to write a personal handwritten note rather than fax or email? Writing a hand written note sets you apart from others. You are demonstrating that this person is important to you. Think about a thank you note requiring only three sentences. The first one should express thanks for a specific reason or occasion. The second sentence should acknowledge the reason for the note and the third sentence should contain something personal. Be original and avoid beginning your note with "I" or "Thank you’. It can be longer but remember that it’s not a substitute for a letter.
42. When you’ve forgotten someone’s name, don’t ever say, "I’m sorry. I can’t remember your name." It looks like they weren’t important in the first place. Instead, say "My mind has just gone blank. What is your name again?" or "Your name is on the tip of my tongue". Here are other choices. Don’t you often remember the topic you talked about, even though you can’t recall the name? So say, "Great to see you again. How was your trip to New Mexico?" Or give your name. Say, "Hi! I’m Roz Usheroff. We met at Susan’s home last Christmas." Or say with enthusiasm and warmth, "Hi, I remember you. Tell me your name again." Remember however that we’re all human and forget.
43. Should someone generously offer the use of his/her vacation home, make sure that you leave the house in exactly the same condition that you found it. Kitchen and bathrooms must be spotlessly clean. You should vacuum the home. Always demonstrate your thanks by sending a gift. A case of assorted wines is a nice gift or something that would be useful in the home. You have the option of leaving the gift at the vacation home or sending the gift directly to the person.
44. If you ever run out of business cards, never ask the individual for an extra card. It is inappropriate to use the back of someone else's card to write your name and phone number. Offer to mail your business card immediately.
45. Can you talk business during a golf game? You're anxious to discuss the details of an important business deal with your clients. You can discuss business provided that all the participants in the game have a professional interest or stake in what's discussed. However, keep it social for as long as you can. People need a break from work.
46. When someone in your company has suffered a tragedy in his/her life, it is always kind and appropriate to offer condolences. Say "I'm sorry to hear about your father's death. I hope that these tough days will pass quickly for you. If there is anything I can do, just let me know".
47. Should you be in conversation with a group of people and your nose suddenly begins to drip, head for the restroom. Never ask someone for a handkerchief or paper tissue. These are items for personal use.
48. If you are introduced to a person who is missing his right arm, it is appropriate to lightly touch his upper left arm with your right hand as you say "I'm very pleased to meet you."
49. Always dress appropriately. Should you have to attend a business reception and then continue on to a black tie at another location, and have no time to go home to change, you can go to the cocktail party dressed up. Just explain that you must go somewhere else afterwards.
50. Where you have both red and white wine glasses at your setting, it does not mean that you have to drink both flavours to please your host.
51. If you are at a restaurant and the owner of the restaurant serves you himself, you should still tip him. He will divide the tip among those who work in the kitchen and dining room.
52. It is inappropriate at a business lunch sponsored by clients where the menu has been predetermined to ask for a different choice. You must accept what is on the menu and not ask for substitutes unless you have a special dietary need.
   

 

 
 
         

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