The Power of Positive Positioning

Executive coach and branding expert Roz Usheroff urges older employees to put aside their bruised egos and get busy forging positive and productive relations with their 30something bosses. In her new book, Taking The Leap: How to Manage Your Career in Turbulent Times ... and Beyond (McGraw-Hill), Usheroff stresses the importance of "branding" yourself, that is creating a reputation as someone who makes things happen.

Age will only become an issue if you instill resentment in your younger boss by acting like a know-it-all. It's important to instigate a positive dialog at the beginning of your relationship so that potential disagreements can be avoided. Tell your boss that you are looking forward to working with him or her. Ask about their vision and values. Ask them directly: "How will I know when I'm pushing your buttons? How will I know if I'm not meeting your expectations?"

The Water Cooler of Youth

If you don't want to be perceived as an old fogey, then don't act like one. Usheroff advises older employees to keep abreast of current trends and to package themselves as youthful and forward-thinking. "Stop reminiscing about Archie Bunker," she says, "and start watching reality TV shows." She stresses the importance of looking the part. Dress conservatively but fashionably. And take care of your health and appearance. You need to be on top of what's going on in the world, she says. "You have to be open to new ideas and new ways of doing things.

Swallow Your Pride

Instead of being resentful, show a little respect. If you disagree with your new boss, don't be confrontational. Make suggestions instead of giving directives. Ask him or her: "Do I have your permission to offer my perspective?" "Could I be candid with you?" Show that you are a team player, even if if means your boss takes the credit for your ideas. "It is up to the older employee to manage the relationship and not expect the younger less-experienced boss to do it," says Usheroff. Make him feel that you will help him in any way possible.

The Customer is Always Right

Imagine your boss is your customer and then treat him like gold. "This is the person who can give you raises and promotions," says Usheroff. "Are you going to treat him with disdain and contempt?" Think of it as a contract between you and your boss because there is no such thing as job security anymore. And above all, always maintain the highest level of honesty and integrity. "It's all about fostering trust," says Usheroff, "And trust is a very fragile thing."